product design and packaging
Solid perfume
Design of an accesible perfume
Project overview
Teamwork project
With Júlia Pavía
Role
3D Modeling
3D Animation and edition
Graphic designer
Duration
9 weeks
Tools
Blender
Adobe After Effects
Adobe Illustrator
CHALLENGES
The challenge of the project is to develop a container, packaging and label for an existing or new perfume/fragrance from the Jo Malone brand. Where the design has to incorporate:
Perfume or fragrance packaging
Primary packaging: case or box
Secondary packaging: standardized e-commerce for 1, 3 and 6 units
OBJECTIVES
Container, packaging and label must be accesible
Unisex product
For urban adult users with social and environmental awareness
JO MALONE
Highlights art, culture and design alongside British elegance and charm
They have three objectives regarding the environment:
Commitment to improve its environmental impact
In 2020, they set out to reduce industrial waste sent to landfills to 0% in all manufacturing, distribution and innovation centres.
+75% of recyclable packaging
By the end of 2023, they want to achieve a recycled packaging content of over 75% in all their products using PET plastics as it is widely recyclable.
+75% to 100% of packaging is recyclable, refillable, reusable or recoverable
By 2025, they aim to have more than 75% or all packaging be environmentally conscious, for example by introducing FSC certified cardboard.
In addition to introducing new concepts
Fragrance Combining Palette
The brand's first refillable product. The case is multi-use and you only need to buy the refill.
Double fragrance in a single object
Diffusion and example
They encourage consumers to reuse everything from candle containers to cream pots. They do not support associating empty containers with waste, but provide a new vision with possible alternatives.
ACTUAL MARKET
Going deeper into solid perfume, a new concept with many benefits
There are brands that already have a line of solid perfume or fragrances due to the great benefits they provide.
Derek Lam 10 Crosby
Stick perfume
Alfred Lane
Solid cologne for men
Case with an industrial look
KENZO
Perfume powder
Similar to makeup products
Givenchy
Perfume in lip balm format
Format
Reduces water consumption, the liquid is diluted during production
Reduced volume making easier the transport
Easy to carry, small and compact
Based on wax, oils and essences
Oils moisturize and fix the aroma
Reduction of chemicals, preservatives and colorants, decreasing water pollution
It's not fickle, allowing you to control the quantities and not waste product
0% alcohol
Suitable for more sensitive skin
It doesn't evaporate because it has a higher concentration
Application
It is placed directly on places such as the neck, wrists, behind the ears, etc.
Body temperature helps release the aroma
It can be combined with other fragrances to create a personalized aroma
DEFINITION OF THE PROPOSAL
Transmit kindness and positivity through a design that is accessible to the greatest number of users while being aware of the environment
Based on the brand's objectives, the focus of the proposal is to make a refillable, reusable and recoverable product to extend its useful life, while also making it from recycled materials and being recyclable to generate less waste.
CONTAINER PARTS
Generic packaging useful for various fragrances
Solid perfume consists of two main parts, the refillable case and the refills of different fragrances.
Logo-printed top lid of the case
Closed case
Bottom lid of the case
Exploded case
Refill containing the solid perfume
Case
Materials and process: PET plastic by injection process
Translucent container to allow the colour of the refill inside to be seen and to be able to differentiate the fragrances
Upper lid with low reliefs to create a serrated surface and a flat part to facilitate screw-shaped opening
Flat surface with the logo making it easier to read the engraved material and preventing the object from rolling off the surfaces
Bottom lid with low reliefs to create a serrated surface, responsible for regulating the solid perfume stick inside
Refill container
Material and process: PET plastic using the injection process, made from recycled material and ecological inks
Screw opening for the refill lid
Product information
Solid perfume ingredients
Screw opening for the case lid
Product information in Braille
Recycling icons
System that allows rotation when snaps with the case
VARIATIONS
Each fragrance in the solid perfume line has an associated visual concept
To differentiate the fragrances at a glance, we created a conceptual line based on the colors defined by the brand for each aroma.
SYSTEM
Snaps and screw openings to slide the solid perfume
Exploded view of the product, case and refill
Lid section: screw opening to fit with the body of the case and refill
Body section: case and refill
Rotating axis
Base to push the solid perfume
Lower lid fit to be able to slide the solid perfume vertically
PACKAGING
Keeping the brand's line of communication and add those elements that represent each fragrance
Materials and process: paper extracted from responsibly managed forests with offset printing and ecological inks. Embossing process to give relief and close of the box with snaps.
Embossed brand identity
Gradient representing the fragrance
Information about the product
Recycling icons
Embossed representing the fragrance
Explanation of the case reuse system
Explosion and definition of the parts of the product
VIDEO AD
Video ad of the conceptual line
UX/UI design projects